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Upstart brands with cheaper costs and a wide range of styles are profitable over youthful shoppers. Twojeys has driven multi-million-euro sales of its accessibly priced jewels to Spanish Gen-Z consumers by pushing participating, voyeuristic content to its online neighborhood. Now the brand goals to take its concept worldwide with the opening of a London store. The location on Fifth Avenue — sandwiched among Cartier, Tiffany & Company, Bulgari and Harry Winston — was a yearslong ready game, in accordance with Frédéric Grangié, the president of Chanel’s watches and nice jewelry. Marino additionally gathered artworks from 5 women and 5 men, including Chanel, Pictures of Diamonds, a 2004 commissioned work by the Brazilian artist and photographer Vik Muniz.
With pricing ranges and buying and selling conditions of colored gem stones set to stabilise in 2024, the gemstone business trains its sights on nurturing demand in a socially conscious market while successful …